project name:
category:
platform:
Shopify
Project overview
Inaka Power is a premium fitness and lifestyle brand offering bold and performance-driven activewear. Our agency optimized their Shopify store with a custom theme, advanced product filtering, mobile-first UX/UI enhancements, and checkout improvements to create a high-performance and engaging shopping experience. The project focused on handling high-traffic product drops, optimizing conversions, and ensuring seamless navigation across all devices.
Project Scope & Key Features:
Our agency worked on designing, developing, and optimizing the Inaka Power Shopify store to ensure a high-performance, visually dynamic, and conversion-focused shopping experience. The primary goals were to:
-
Custom Shopify Store Development: Our agency built a fully customized Shopify store tailored to Inaka Power’s bold and dynamic brand identity. The focus was on creating a visually engaging, high-performance, and conversion-optimized online store.
- Custom theme design to reflect the brand’s energy and fitness-driven aesthetic.
- Intuitive navigation with clear product categories and an easy-to-use menu.
- Seamless product discovery with high-quality images, size guides, and customer reviews.
- Mobile-first approach to ensure a smooth shopping experience across all devices.
-
High-Performance Optimization for Product Drops: Inaka Power experiences huge traffic spikes during product launches and seasonal sales. The store was optimized to handle high concurrent users while maintaining fast load speeds and a seamless checkout process.
- CDN integration, script minification, and lazy loading for speed improvements.
- Advanced caching mechanisms to reduce server load.
- Optimized database and backend performance to prevent slowdowns.
-
Advanced Product Discovery & Filtering: A large product catalog with multiple collections required a streamlined shopping experience. We implemented powerful search and filtering features to help customers quickly find their preferred products.
- Predictive search with auto-suggestions for faster product discovery.
- Advanced filters (size, category, color, availability, price) for precise navigation.
- ‘Quick View’ and ‘Quick Add to Cart’ to improve the shopping experience.
-
Checkout Optimization & Conversion Boost: Reducing cart abandonment and optimizing the checkout process were key priorities. We focused on creating a frictionless and secure purchasing journey.
- One-page checkout for a faster buying process.
- Multiple payment gateways (Apple Pay, Google Pay, PayPal, Klarna, etc.).
- Trust badges, security icons, and social proof to increase customer confidence.
- Upsells & cross-sells integrated to increase Average Order Value (AOV).
-
Mobile-First User Experience (UX/UI): With a majority of traffic coming from mobile devices, we ensured that the store was fully responsive and optimized for mobile shopping.
- Touch-friendly UI elements for a smooth browsing experience.
- AMP (Accelerated Mobile Pages) strategies for improved mobile speed.
- Sticky navigation & quick access buttons for easy checkout on mobile.
-
SEO & Digital Marketing Enhancements: To increase organic traffic and visibility, we implemented SEO best practices and optimized key aspects of the store.
- SEO-friendly URLs, meta descriptions, and structured data.
- Google Analytics & Facebook Pixel integration for data tracking.
- Schema markup & rich snippets for better search engine visibility.
-
Ongoing Maintenance & Support: To ensure long-term success, we provided continuous maintenance, feature enhancements, and performance monitoring.
- Regular updates and security patches to keep the store running smoothly.
- A/B testing and conversion rate optimization (CRO) for improved user engagement.
- Performance monitoring & seasonal campaign optimizations for sustained growth.
Challenges & Solutions:
-
High-Traffic Performance Optimization:
- Challenge: The store experiences heavy traffic spikes during new product drops, leading to slowdowns and potential crashes.
-
Solution:
- Implemented CDN integration, script minification, and lazy loading to ensure fast load times.
- Optimized Shopify’s backend settings and cache management to handle high concurrent users smoothly.
-
Seamless Checkout & Conversion Rate Optimization:
- Challenge: Cart abandonment due to friction in the checkout process.
-
Solution:
- Streamlined one-page checkout with multiple payment options, including Apple Pay, Google Pay, and Klarna.
- Added trust signals and security enhancements to boost customer confidence.
-
Advanced Product Discovery & Filtering:
- Challenge: Large product catalog made it difficult for users to find the right products quickly.
-
Solution:
- Built an advanced filtering and search system with real-time suggestions.
- Implemented collection-based navigation for a smoother browsing experience.
-
Mobile-First Shopping Experience:
- Challenge: A significant portion of traffic comes from mobile users, requiring an optimized mobile experience.
-
Solution:
- Designed a touch-friendly, fast-loading mobile UI with an intuitive layout.
- Used AMP (Accelerated Mobile Pages) strategies to improve mobile page speed.
-
Ongoing Maintenance & Feature Enhancements:
- Challenge: The need for continuous updates, new feature rollouts, and seasonal campaign optimizations.
-
Solution:
- Regular performance monitoring & maintenance to ensure smooth operations.
- A/B testing and UX/UI improvements based on customer behavior and analytics.
Results:
- 🚀 Faster, more reliable Shopify store optimized for high-traffic events.
- 🎯 Higher conversions & reduced cart abandonment with a frictionless checkout process.
- 📱 Enhanced mobile shopping experience for seamless navigation and faster transactions.
FAQ's
Find your answers here
Our agency specializes in Shopify store design, development, and customization, ensuring a seamless and engaging user experience. For EnerJ, we provided:
- Custom Shopify Theme Development
- Advanced Search & Filtering System
- Checkout Optimization & Conversion Rate Improvements
- High-Performance Optimization for Product Drops
- Mobile-First UX/UI Enhancements
- SEO & Performance Enhancements
- Ongoing Maintenance & Support
We work with:
- Fitness & lifestyle brands looking to scale online.
- E-commerce businesses handling high-traffic product drops.
- Startups & established brands needing performance-driven Shopify solutions.
Project timelines vary based on complexity. For Inaka Power:
- Shopify store setup & development: 6-7 weeks
- Custom feature development: 5-6 weeks
- Ongoing maintenance & updates: Continuous
For fully customized stores with unique features, the project timeline can be 11-12 weeks.
Our pricing is based on project scope and complexity. Typical structures include:
- Fixed-price model for standard store development & custom features.
- Hourly rate for ongoing support & optimizations.
- Retainer model for continuous improvements & new feature rollouts.
For an eCommerce brand like Inaka Power, UX (User Experience) and UI (User Interface) design are crucial for:
- Higher Conversions: Smooth checkout reduces cart abandonment.
- Better Engagement: Intuitive navigation enhances user experience.
- Brand Trust: A well-designed store boosts credibility.
- Mobile Optimization: Ensures seamless shopping across devices.
Our UX/UI improvements for Inaka Power, such as search enhancements, smooth scrolling, and optimized checkout, contributed to a more engaging and high-converting store.