project name:
category:
platform:
Shopify
Project overview
Enerj Smart is a leading brand specializing in smart home automation products, offering cutting-edge solutions for lighting, security, and energy efficiency. Our agency was responsible for designing, developing, and optimizing the Shopify store to provide a seamless shopping experience while showcasing the brand’s innovative products.
Project Scope & Key Features:
-
Custom Shopify Theme Development:
- Modern and intuitive design tailored for smart home technology.
- Mobile-first approach ensuring a seamless experience on all devices.
-
UI/UX Design & Optimization:
- User-friendly navigation and structured categories for quick product discovery.
- Engaging product pages with detailed descriptions, videos, and FAQs.
-
Advanced Search & Filtering System:
- Live search with predictive suggestions for an enhanced shopping experience.
- Multi-parameter filtering for selecting smart home products by category, compatibility, and features.
-
3D Virtual Experience – The Biggest Challenge & Innovation:
One of the most challenging yet exciting parts of this project was building a 3D Virtual Tour Page. This feature allows customers to:
- Explore a virtual smart home setup and see how Enerj Smart products function in real environments.
- Interact with products in 3D to visualize their placement and usability.
- Enhance engagement by providing a real-world product experience before purchase.
-
Checkout Optimization & Conversion Rate Improvements:
- Streamlined checkout process for faster purchases.
- Multiple payment options for increased convenience.
- Security and trust elements to improve customer confidence.
-
SEO & Performance Enhancements:
- Fast-loading pages and optimized images to improve site performance.
- SEO-friendly product descriptions to increase organic traffic.
- Schema markup and structured data for better search engine visibility.
-
Ongoing Maintenance & Support:
- Regular performance updates and bug fixes for seamless operation.
- Security patches and feature enhancements based on user feedback.
- SEO improvements and conversion rate optimization for long-term growth.
Challenges & Solutions:
-
Creating a 3D Virtual Tour for Smart Home Products:
- Problem: Enerj Smart wanted to offer customers an interactive way to explore their smart home products before purchase. However, Shopify does not natively support 3D virtual environments, making this a complex development task.
-
Solution:
- We custom-developed a 3D Virtual Tour Page, allowing users to navigate a smart home setup and interact with products in real-time.
- Integrated WebGL & interactive elements to ensure smooth performance across devices.
- Designed an intuitive UI to keep the experience seamless and engaging.
-
Optimizing Search & Filtering for a Large Product Range
- Problem: Enerj Smart has an extensive catalog of smart lighting, security, and automation products. Customers needed an efficient way to filter and find specific products based on compatibility, features, and categories.
-
Solution:
- Implemented an advanced search system with live predictive suggestions.
- Developed a multi-parameter filtering system to refine results by product type, compatibility, and features.
- Optimized category-based navigation to simplify product discovery.
-
Ensuring High Performance & Fast Load Times
- Problem: The addition of 3D elements, high-resolution images, and videos created potential performance and loading speed issues.
-
Solution:
- Lazy loading and image optimization to reduce initial load times.
- Efficient caching strategies and code minification for faster response times.
- CDN integration to distribute content efficiently worldwide.
-
Checkout Optimization to Reduce Cart Abandonment
- Problem: Many users were abandoning their carts due to complicated checkout steps and lack of payment options.
-
Solution:
- Implemented a streamlined, one-page checkout to reduce friction.
- Added multiple payment methods for convenience, including PayPal, Apple Pay, and Klarna.
- Displayed trust signals and security badges to enhance customer confidence.
Results:
- ✅ Successful 3D Virtual Tour integration, enhancing product visualization.
- ✅ Faster search & filtering, leading to improved product discovery.
- ✅ Optimized performance, ensuring a smooth user experience.
- ✅ Higher conversions, thanks to an improved checkout process.
FAQ's
Find your answers here
Our agency specializes in Shopify store design, development, and customization, ensuring a seamless and engaging user experience. For EnerJ, we provided:
- Custom Shopify Theme Development
- UI/UX Design & Optimization
- 3D Virtual Tour Integration
- Advanced Search & Filtering System
- Checkout Optimization & Conversion Rate Improvements
- SEO & Performance Enhancements
- Ongoing Maintenance & Support
We work with:
- Smart home & IoT brands looking for an interactive shopping experience.
- E-commerce businesses selling tech products requiring advanced filtering & search.
- Companies needing immersive 3D product visualization.
Project timelines vary based on complexity. For EnerJ:
- Shopify store setup & development: 4-6 weeks
- Custom feature development (e.g., 3D Virtual Tour, filtering): 3-4 weeks
- Ongoing maintenance & updates: Continuous
For fully customized stores with unique features, the project timeline can be 6-8 weeks.
Our pricing is based on project scope and complexity. Typical structures include:
- Fixed-price model for standard store setup & 3D feature integration.
- Hourly rate for ongoing support & enhancements.
- Retainer model for continuous maintenance & optimization.
For EnerJ, we focused on cost-efficient solutions, such as implementing custom image uploads without third-party apps, reducing recurring expenses.
For an eCommerce brand like EnerJ, UX (User Experience) and UI (User Interface) design are crucial for:
- Better Engagement: Interactive 3D experience enhances product exploration.
- Higher Conversions: Streamlined checkout reduces friction.
- Improved Navigation: Advanced filtering helps customers find products easily.
- Mobile Optimization: Ensures a seamless experience across all devices.
Our UX/UI improvements for EnerJ, such as search enhancements, smooth scrolling, and optimized checkout, contributed to a more engaging and high-converting store.